After working in coffee in two cities, including ten years of roasting, judging regional competitions, going on to place in the top 10 in the Northeast, and receiving national accolades for roasting, Wade Reed started Aporia Coffee Company in Rochester. 

A predominantly wholesale micro-roaster and coffee educator, Aporia is dedicated to upping your game wherever you drink coffee: at home, in the office, or at Rochester NY’s best coffee shop, POP ROC.  You can learn more about Aporia at aporiacoffee.com.